Advertising

JAMB Commerce Revision Notes

  • Aids to Trade
  • 1 min read
  • Checked by imtiaz ahmed

What advertising is, its types and media, advertising agencies, sales promotion and personal selling, its benefits and criticisms, and how it is regulated.

In these notes
  1. What advertising is
  2. Media
  3. Related promotion
  4. For and against

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All Commerce notes
  1. Introduction to Commerce
    1. Meaning, scope and functions of commerce
    2. Occupation and choice of occupation
    3. Production, specialisation and division of labour
  2. Home Trade and Distribution
    1. Trade and channels of distribution
    2. Retail trade
    3. Wholesale trade
  3. Business Units and Associations
    1. Sole proprietorship and partnership
    2. Companies and co-operative societies
    3. Public enterprises, mergers and dissolution
    4. Trade associations and chambers of commerce
  4. Purchase and Sale of Goods
    1. Documents used in trade
    2. Terms of trade and payment
  5. Aids to Trade
    1. Aids to trade: an overview
    2. Banking
    3. Insurance
    4. Transport
    5. Warehousing
    6. Communication
    7. Advertising
    8. Tourism
  6. Foreign Trade
    1. Home and foreign trade
    2. Balance of trade and balance of payments
    3. Imports and exports
    4. Foreign trade documents
    5. Trade restrictions
    6. Customs and ports
  7. Finance and Money
    1. Business finance and sources of capital
    2. Money
    3. The stock exchange
    4. Commercial calculations
  8. Business Management
    1. Functions and principles of management
    2. Organisation structures
  9. Marketing
    1. Marketing concept and functions
    2. The marketing mix
    3. Market segmentation
    4. Customer service
  10. Legal Aspects of Business
    1. Contracts and agency
    2. Sale of goods and hire purchase
    3. Consumer protection
    4. Government regulation of business
  11. ICT and E-commerce
    1. ICT in business
    2. E-commerce and digital payments
  12. Business Environment
    1. Business ethics and social responsibility
    2. Environmental impacts of business